What Is A/B Testing and Optimization A/B Testing, also known as split testing, is a data-driven marketing method that compares two versions of a webpage, advertisement, or email to determine which one performs better. Instead of relying on intuition, businesses use real data to make decisions that directly impact performance, conversions, and profitability. With A/B Testing, marketers can test headlines, visuals, color schemes, buttons, CTAs (calls-to-action), and page layo

What is web analytics and user experience (UX) optimization, and why is it important in digital marketing? In today’s digital marketing world, attracting traffic alone is not enough. Understanding how users interact with your website and optimizing their experience is crucial for success.