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Tesla Cybertruck Glass Break Incident and Modern Marketing Strategies
In 2019, Tesla held its Cybertruck unveiling event in Los Angeles, which witnessed an unexpected incident. CEO Elon Musk and chief designer Franz von Holzhausen threw a metal ball at the vehicle’s “armored glass” windows. While the front window held up as expected, the rear window shattered on the second attempt, and this moment quickly went viral across social media platforms.
3 min read
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