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Louvre Heist Becomes a Marketing Joke: Böcker and IKEA Turn Theft Into Viral Ads
After the shocking robbery at the world-famous Louvre Museum in Paris, the story didn’t just spark debates about cultural heritage — it also turned into an unexpected marketing opportunity.
German crane manufacturer Böcker Maschinenwerke GmbH and Swedish furniture giant IKEA cleverly used the incident to create viral, humorous advertisements, turning a crime story into a branding success.
2 min read
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