What Is SEO? In the modern digital landscape, Search Engine Optimization (SEO) is one of the most powerful tools for any business seeking to grow online. SEO is the practice of optimizing your website, content, and technical structure so that search engines like Google, Bing, and Yahoo rank your pages higher for relevant keywords. Unlike paid ads that generate immediate but temporary traffic, SEO focuses on organic search results, which are unpaid listings based on relevanc