What Is Social Media Management? In today’s digital landscape, Social Media Management (SMM) is a critical component of any successful marketing strategy. Social media management involves planning, creating, scheduling, analyzing, and engaging with content across social media platforms like Facebook, Instagram, TikTok, LinkedIn, and Twitter.

In today’s competitive digital environment, understanding advertising strategies across platforms like Meta (Facebook & Instagram), YouTube, TikTok, and Google is no longer optional — it’s essential. These platforms are the backbone of modern digital marketing, driving traffic, engagement, and conversions when used strategically.